When you look at the competitive landscape of the smartphone industry, Xiaomi is the market leader followed by Samsung and Vivo. Vivo, a sub-brand of BBK Electronics, is a young and dynamic brand which carved its entry into the Indian market in 2014 and has focused on introducing affordable phones with cutting-edge technology. As per the latest report, it holds a market share of around 16% and ranks 3rd amongst other smartphone players.
If you are planning to purchase a new mobile phone with best-in-class camera, sleek design, stellar performance and all of that within a small budget, then buying a Vivo phone could be a great choice and here is why:
Industry first approach
Vivo is a brand which has pioneered the pop-up selfie camera, in-display fingerprint scanner, 24MP front-facing camera etc in the Indian market. Strong innovative products and consumer-centric innovation has always been the hallmark of the company which has helped them create brand relevance and loyalty. So, if you are looking for a brand which continuously value-engineers smartphones and creates new benchmarks, then Vivo would definitely top the charts in the budget segment. Further Vivo has plans to set up a design facility in India which beckons their focus on the Indian smartphone market.Feature rich, yet economical
Being a consumer-centric brand, buying a Vivo mobile will never disappoint you with its services. Vivo has always understood the pain points of the consumer and brought forth new devices with impressive specs, all at an affordable range. In fact it continues to give tough competition to Xiaomi and has managed to outperform brands like Oppo and Realme which are also extremely price-competitive. While the competition pushes the price up with specifications, Vivo sticks to its low-cost model that is within the reach of the thrifty consumer. And this comes with no compromise on the looks or the features thereby creating a win-win situationThe Vivo Y20 is an example of a phone under 15000 price segment which rocks a 5000 maH battery, side mounted finger print scanner, AI Triple macro camera, 6.51 inch Halo Full view display for immersive viewing, 6 GB RAM and a 64 GB internal storage. The Vivo Y30 is another example of a budget phone priced at Rs 14990 which is the perfect blend of performance and style. With a 5000 maH battery, 6 GB RAM, 128 GB ROM (expandable upto 256 GB) and 13 MP quad camera set up, this is the ideal phone for a budget user who is not willing to compromise on features.
Commitment to offline sales
Vivo currently is the leading smartphone player in the offline market with a 27% market share. It is one of those brands that continues to strengthen its offline presence which accounts for nearly 60% of its overall sales, when many others companies are riding on the success of online sales. This resonates with the company’s philosophy that a phone is a life-line for users and needs to be seen and experienced prior to being purchased. This has also prompted the company to further augment its offline channels through the introduction of 150 exclusive Vivo stores in 2021. With 650 exclusive stores by 2021 end across more than 280 Indian cities covering major tier 1, 2 and 3 cities, there should be no dearth of options when you want to make your next purchase.Unparalleled photography
Today the war for smartphones is around cameras and battery however Vivo has taken it a step further. With the brand tagline of ‘Camera & Music’, the brand has solidified its commitment to perfecting photography and audio functions. Vivo has dedicated years of research to ceaselessly achieve breakthroughs in collaboration with camera giants and other strategic partners in the design of lens, components, fill-in light as well as intelligent algorithms to make every image perfect.The Vivo Y31 is a power performer in the under 20000 segment with a 5000 maH battery, 6GB RAM, 128 GB storage with AI triple rear camera setup with 48 MP front camera and 16 MP selfie camera with advanced features like Super Night mode, Portrait, Live Photo, Slow Motion and Electronic image stabilization
Market penetration
Vivo phones have become synonymous with the budget smartphone market in India and for good reason. The increased national presence and brand engagement is driven by roping in celebrated personalities from Bollywood and Cricket as brand-ambassadors, which every Indian can relate to. Not to forget the sponsorship of the biggest Indian sporting event- Indian Premiere League (IPL) which has further positioned them as a leading smartphone player.Are you looking to purchase a high-spec phone under your budget? The Bajaj Finserv EMI store is a one-stop-shop solution for customers looking to buy budget phones from Vivo and other brands. Here you get to narrow down your search on the basis of your affordability while comparing features and specifications. Once you identify the phone that fits your needs and budget, just use the Bajaj Finserv EMI Network card at checkout. Your purchase cost gets spread into no-cost installments with a hassle-free loan approval process. And the best part is you can do this from the safety of your own home and avail delivery in 24 hours.