The problem is that most people are not able to design a logo that is representative of their business. There’s no doubt that squeezing a lot of information to fit in a small image is not an easy job. It requires a lot of time, creativity, and dedication.
The good news is that there are certain guiding principles that can help you create a perfect logo for your company.
Below are five key elements of a good logo:
1. Simplicity
Some people tend to think that the more complicated a logo is, the better it will look. But unfortunately, that’s not true. When it comes to making a great logo, simplicity should always be one of your guiding principles. It is often tempting to try and incorporate all your great ideas into a single image but that may not bring out a clear message about the company.Complicated logos usually fail to represent the image of the company. Instead, they create confusion among the intended audience. But a simple and straightforward logo shows strength and gives the audience some form of assurance.
2. Versatility
Versatility is another important element of a good logo. It is important to understand that a logo will be used in different ways throughout its lifecycle. That’s why you should create your logo bearing in mind that it will serve as an anchor for your brochures, website, business cards among others.Besides, company logos should be designed in such a way that they can be used on billboards and very small items like pens while at the same time maintaining their integrity. The logo should also be versatile in a way that it can comfortably appear in black and white backgrounds.
3. Relevance
A great logo goes beyond a cool design. It should stand for something and portray a vivid message with regards to what your brand is offering. A logo can be termed as relevant if it is purposeful and targeted.It is also important to understand the needs of your customers in order to create a logo that speaks to them. For example, choose colors that are not only attractive but have certain meanings.