Since its launch in 2009, WhatsApp has been extremely popular worldwide. Given its widespread popularity and ease of use, it's no surprise that many businesses are now leveraging WhatsApp for their marketing and customer service efforts. Here's how you can use WhatsApp for your business.
Create a Business Profile on WhatsApp
The first step is to create a business profile on WhatsApp. This is similar to creating a personal profile, but there are a few key differences. For example, when creating a business profile, you'll be able to include essential information about your business like your address, website, email address, and description. You can also choose to add your business logo and cover photo.Business profiles provide you with a direct line of communication with other professionals in your industry and give you access to your customer base. There are even some specific upgrades you can make, such as leveraging a WhatsApp API for businesses. These unique solutions will make WhatsApp feel more like a digital workspace, and less like a social media platform.
Use WhatsApp Chatbots
One of the most convenient features of WhatsApp for businesses is chatbots. Chatbots are automated message responses that allow you to answer common customer questions without needing to be online 24/7. Setting up a chatbot is relatively simple and only requires a few pieces of code. Once you've set up your chatbot, you can customize the messages it sends out in response to customer queries.WhatsApp is an excellent territory to implement chatbots, as the app is popular around the world. When you are running a business, no matter how large or small, it's vital that you stay on top of customer inquiries and similar interactions. With a WhatsApp chatbot automating much of this process for you, you can be confident that you are never missing out on any customer interactions.
Utilize Broadcast Lists
Another great way to use WhatsApp for your business is by utilizing broadcast lists. Broadcast lists allow you to send messages to up to 600 people at once without them seeing each other's phone numbers or replies. This feature is perfect for sending out announcements, deals, or general information about your business.Broadcast lists are quite a unique element when looking at promotion in the digital age. Most businesses know that if they want to be successful, they will have to learn how to make the most out of consumer attention by using relevant tools and platforms. With broadcast lists, you gain a direct line of communication with the people and entities that matter most to the success of your business.
Message Customers Directly
You can also use WhatsApp to message your customers directly. This is a great way to offer customer support or send promotional messages. Just like email, you will want to be careful with the frequency and nature of your communication through direct messages on WhatsApp, as too much communication can turn people off.Try starting out slow with direct messages, giving users the option to opt in or out of this communication at any point. You can then tweak your approach based on the kinds of responses you get from your users. Trial and error is necessary when making the most out of WhatsApp for your business.
Use Groups for Exclusive Content
Another way to leverage WhatsApp for your business is by using it to create groups. Groups are a great way to stay in touch with your team or customers. You can use groups to share information, brainstorm ideas, or provide customer support.Just like social media channels, groups on WhatsApp allow you to leverage the incredible power of niche marketing. When you create a niche group that interests a small sub-section of your customer base, you know that you are giving them value, which leads to increased attention and reciprocation. Making the most out of these WhatsApp features will give you the output you need to grab new customers and retain them by providing consistent value to their lives.
Now that you've seen that you can leverage WhatsApp in a number of ways, including messaging customers directly, creating chatbots, forming groups, and more, you can see how powerful this app has become. So what are you waiting for? Start using WhatsApp for your business today!